'The Big Top' is an elevator pitch responding to the brief 'create a pitch to sell a service or a product in the creative industries'. My pitch was a proposal aimed at the creative directors of Sydney's Luna Park to redesign the parks 'Big Top' into an dedicated venue for an immersive concert experience through the use of visual projection, motion activated LED'S and holograms.
Having grown up in Sydney and having attended a number of concerts at the Big Top including; Pierce the Veil and You Me At Six, I known that the unique size, stage layout and location provides an incredibly opportunity for both concert goers and performers. In 2023 I began working in the park in the rides department and witness first-hand the change of the Big Top from concert venue to an immersive event space. While I believe that the use of technology through 360° projections, specially mapped audio and specialty lighting works well and enhances the space I don't feel that the current experiences being shown that the space is being utilised the venues full potential.
My proposal for the Big Top is to turn in back in to a concert venue and utilise the added technology to turn in into a truly immersive concert experience that allows the performance to extend beyond the stage and better connect the audience and artists.
Having grown up in Sydney and having attended a number of concerts at the Big Top including; Pierce the Veil and You Me At Six, I known that the unique size, stage layout and location provides an incredibly opportunity for both concert goers and performers. In 2023 I began working in the park in the rides department and witness first-hand the change of the Big Top from concert venue to an immersive event space. While I believe that the use of technology through 360° projections, specially mapped audio and specialty lighting works well and enhances the space I don't feel that the current experiences being shown that the space is being utilised the venues full potential.
My proposal for the Big Top is to turn in back in to a concert venue and utilise the added technology to turn in into a truly immersive concert experience that allows the performance to extend beyond the stage and better connect the audience and artists.
This project was presented as an in-person pitch in front of an audience with minimal supporting documents.
Project date: May 2024
Project date: May 2024
